Thursday, 9 April 2009

Don't do it Ann - only 3 days to go!

As I prepare for the Easter Break by brushing the hot-cross bun crumbs away and trying to resist eating the Creme Egg (Carl’s just bought) until the end of lent on Sunday. I feel the need to make a comment about how quiet recruitment can be at this time of year.

There is a lot of talk about the recession effecting businesses and recruitment at the moment.

BUT it is traditionally quiet over Easter, for a couple of reasons:

Firstly: Year End 5th April 2009. Business budgets are decided including marketing and recruitment spends. When I’ve worked in other sectors I’ve known companies scramble to recruit through March to make sure they spend their recruitment budget to prevent cuts in the next financial year. Unfortunately I’ve not seen this trend in the Creative & Marketing Sector but companies tend to reassess business including shortfalls they may have in their staffing requirements. I think this will be particularly beneficial for candidates with digital experience whether creative, marketing or technical.

Marketing spends – there should be some clearer indications of how much has been allocated. I don’t think for one minute that everyone is going to spend huge amounts through 2009 but there has been so much uncertainty this year, that some guidance should see some decisions been made about campaigns. This should have a knock on effect – as agencies and studios are briefed with work, those who have consolidated, will need extra staff to complete work, whether freelance or permanent.

Secondly - the kids are on holiday so parents take time off. It’s the first major break in the year and lots of people take time off, whether it’s the same as the schools or tacking a week either side. This includes decision makers, making it a difficult time for general business & recruitment.

So I’d like to think that towards the end of April, we will see more marketing budgets been spent and more freelance & permanent vacancies appearing.

Back to Easter and my cravings for Chocolate... just how many calories are there in a Crème Egg?

Hope you all have a lovely Easter Break.


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